TidalGuard Initiative
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TidalGuard Initiative is a fictional non-profit marine research facility in Virginia Beach that recently expanded into education. To support its new education wing, the project includes a 12-month calendar, poster, stickers, pamphlet, wayfinding system, and social media assets. The branding features a wave-centric logo using Waterlily and Futura PT for a balance of playfulness and structure. Montserrat and Baskerville provide a friendly yet readable typeface for the materials. The visuals, inspired by the Chesapeake Bay, combine Adobe Stock photos with custom vector drawings. The color palette includes blue, red, green, and violet, reinforcing the marine theme.
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Northern River Otter Poster
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Branding Board
Sticker Sheet
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